Google does not recommend blocking crawler access to duplicate content on your website, whether with a robots. If search engines can't crawl pages with duplicate content, they can't automatically detect that these URLs point to the same content and will therefore effectively have to treat them as separate, unique pages. In cases where duplicate content leads to us crawling too much of your website, you can also adjust the crawl rate setting in Search Console. Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
If your site suffers from duplicate content issues, and you don't follow the advice listed in this document, we do a good job of choosing a version of the content to show in our search results.
However, if our review indicated that you engaged in deceptive practices and your site has been removed from our search results, review your site carefully. If your site has been removed from our search results, review our Webmaster Guidelines for more information. Once you've made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.
In rare situations, our algorithm may select a URL from an external site that is hosting your content without your permission. If you believe that another site is duplicating your content in violation of copyright law, you may contact the site's host to request removal. In addition, you can request that Google remove the infringing page from our search results by filing a request under the Digital Millennium Copyright Act. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.
For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google.
Advanced SEO Get started. Documentation updates. This post explores why duplicate content is bad for your website, how much is too much and what you can do to make sure your website is unique. In a nutshell, it is content in which large chunks have been published elsewhere on the web, or on your own website.
Quoting from another source is fine. I would consider whether to include such content at all. Not ranking well for a phrase, and you think duplicated content could be your problem? Keep the following in mind when you create any content for your website:.
I hope this gives you a good overview of why duplication in your content can be harmful to your website. If you need help with your SEO don't hesitate to contact us. What Is Duplicate Content? Diluting your link profile where content is in two or more places on your own website. Have one strong page with good content and high-quality backlinks and it will always be better than the same subject being split into two.
Creating confusion as to who is the originator of the content, and even then, Google may have trouble determining who published it first. Some examples of duplicates which naturally arise are: Specifications in product descriptions.
Products appearing in more than one category on your e-commerce website. Pages of content which appear in two places on your website for businesses or consumers, for example. Tips for Ensuring Your Content Is Original When writing product descriptions, try to include more information than just the bulleted specification for the product.
Tell your customers why they should buy from you above anyone else. Products appearing in more than one category, and pages appearing in two places can be resolved using a canonical URL on the duplicate to acknowledge the original source. I would make sure you acknowledge the author, more out of courtesy than any tangible SEO benefit. Keep the following in mind when you create any content for your website: Make it unique, make it useful, make it engaging, make it targeted to your own audience.
Enjoy this article? Subscribe for weekly insights. You may also like. Contact us. Have you just learned something new? Google, has offered us some advice on properly using canonicals:. We also recognize that we may crawl the canonical and the duplicate pages at different points in time, so we may occasionally see different versions of your content.
All of that is okay with us. Can this link tag be used to suggest a canonical URL on a completely different domain? Google will then process the redirect as usual and try to index it. Tip — Redirect old, out of date content to new, freshly updated articles on the subject, minimising low-quality pages and duplicate content while at the same time, improving the depth and quality of the page you want to rank. As with everything Google does — Google has had its own critics about its use of duplicate content on its own site for its own purposes:.
There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to:. In Apache, you can do this with an. I would also ensure your links are all the same case and avoid capitalisation and lower case variations of the same URL.
This type of duplication can be quickly sorted keeping internal linking consistent and proper use of canonical link elements.
Blogs, forums, and related systems often show the same content in multiple formats. For example, a blog entry may appear on the home page of a blog, in an archive page, and in a page of other entries with the same label. WordPress, Magento, Joomla, Drupal — they all come with slightly different SEO, duplicate content and crawl equity performance challenges.
Poorly implemented mobile sites can cause duplicate content problems, too. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.
You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
The problem with syndicating your content is you can never tell if this will ultimately cost you organic traffic. If it is on other websites — they might be getting ALL the positive signals from that content — not you.
But you need to be careful with that too — as those links could be classified as unnatural links. Then your site gets the entire SEO benefit of the act of republishing your content, instead of the other site.
A few years ago I made an observation I think that links that feature on duplicate posts that have been stolen — duplicated and republished — STILL pass anchor text value even if it is a slight boost. This gave me an opportunity to look at something….. It was clear by looking at Copyscape just how much of the article is unique and how much is duplicate. So this is was 3 yr. The Google Cache notification below is now no longer available, but it was a good little tool to dig a little deeper into how Google works:.
Historically, syndicating your content via RSS and encouraging folk to republish your content got your links, that counted, on some level which might be useful for long tail searches.
The bigger problem with content syndication is unnatural links and whether or not Google classifies your intent as manipulative. If Google does class your intent to rank high with unnatural links, then you have a much more serious problem on your hands. If you do create placeholder pages, use the noindex meta tag to block these pages from being indexed.
For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.
They also have Google Panda , an algorithm specifically designed to weed out low-quality content on websites. Some confusion arose during early as to whether using pagination markup was a worthwhile endeavor for webmasters to implement. People make good sites, for a large part.
I think there is a misunderstanding here.. Google is now recommending to try to make sure they put their content on a single page and not break them into multiple pages for the same piece of content. Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence.
Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. Retail sites may divide the list of items in a large product category into multiple pages.
Searchers commonly prefer to view a whole article or category on a single page. Therefore, if we think this is what the searcher is looking for, we try to show the View All page in search results.
This markup provides a strong hint to Google that you would like us to treat these pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page. If a page is getting traffic from Google but needs to come out of the index, then I would ordinarily rely on an implementation that included the canonical link element or redirect. This is typically the first page. So — for internal pages that are ordered by date of publishing, it is probably better to just let Google crawl these.
Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.
If you want to avoid being filtered by duplicate content algorithms, produce unique content. Google wants you to use Robots text to block internal search results. If your site has a search function, those search result pages can get indexed too. All of which contain duplicate content. One of the easiest ways to find duplicate content is to take a look at the number of pages from your site that are indexed in Google.
Or check out your indexed pages in the Google Search Console. And those pages would likely contain significant amounts of duplicate content. So if you found a bunch of duplicate content pages on your site, redirect them back to the original. Most sites have a few dozen pages. And they write unique stuff for every page.
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