Here are 11 facts you should know about Stella Artois. Stella Artois is owned by Anheuser-Busch InBev, the same Belgian-Brazilian conglomerate that produces Budweiser, Becks, Busch, and dozens of other domestic, craft, and imported beer brands. Stella Artois was originally brewed in Leuven, Belgium, a small city east of Brussels. The Stella Artois brand debuted more than years later, in The Stella Artois brand was originally released as a special holiday beer for Leuven locals.
It caught on, and became available year-round. In addition to its eponymous beer, the Stella Artois brand portfolio includes Cidre , a sparkling hard cider made with three apple varieties; and Spritzer , a sparkling beverage made with apples and hibiscus flavors.
The deal needs to be approved by regulators, and would make Belgium's AB InBev, the world's largest brewer, even bigger and would give it a jump in emerging markets. It could mean rising beer prices around the world. Together, the company would dominate global beer sales with nearly 30 percent market share, three times its next rival, Heineken. Thirty are in Latin America. The company has been positioning itself for expansion in the developing world for years. Revenues from Latin America for example have increased 6 percent on an annual basis over five years, and over 30 percent growth in international brands in the area, according to a recent earnings call.
The continent is one of the world's strongest emerging markets for beer sales. It's forecast to make up 33 percent of SABMiller's total global sales in fiscal , up from 18 percent in One questionable spot in growth for the brewing behemoth may be China, where the economic slowdown threatens beer sales.
SABMiller co-owns Snow, of which The company reached this point through a series of mergers and acquisitions. In , the company consisted of:. Because it created such a large company, AB InBev had to seek approval from regulatory bodies in various countries.
For the acquisition to go ahead, the company had to sell some of their beer brands. This arrangement affected their Russian operations and helped to consolidate their operations. In late , the company announced that they will no longer focus on brewery acquisitions.
Heineken International. Heineken is a large Dutch brewing company founded in It has grown to become one of the largest beer companies in the world, with more than beer brands and breweries. In , Heineken International increased its stake in the craft beer sector, buying craft beer maker Lagunitas.
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